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What is it, anyway?
A comic designed to inspire kids, engage families, and improve safety in our communities.
Mally & Mo™ is a comic series designed for fire departments and public safety organizations. Each coloring sheet episode introduces essential, modern fire safety topics through the misadventures of a clever young girl and her clumsy pet dragon.
Our job at Mally & Mo™ is to help you capture kids’ attention. You can take it from there by attaching a short, relevant video to each lesson so families hear safety message directly from you. Together, lets empower kids to become the ultimate fire safety champions, and give you a new way for key safety messages to reach households across your community.
Designed and tested with elementary-aged kids
Made with feedback from public safety professionals
Each topic includes one comic and a list of safety lesson video tips or ideas
Add your own brand(s) and website information
Video-enabled with Spokenote technology
Option to pair with sponsor / community partner to cover deployment costs
Turnkey licensing and delivery of printed comic episodes
Dedicated and friendly support team to help make deployment easy
Available in English and Spanish
Here’s the big idea:
TEACH KIDS TO BECOME SAFETY CHAMPIONS
Our goal is to empower kids to become the ultimate champions of safety matters in their homes and families.
CONNECT FAMILIES & PUBLIC SAFETY ORGANIZATIONS
Our comic creates a direct connection between public safety organizations and the families in their communities.
MAKE COMMUNITIES SAFER WITH MEMORABLE SAFETY LESSONS
Using the combined power of memorable storytelling and videos from public safety experts, Mally & Mo™ helps safety lessons stick.
What makes Mally & Mo™ impactful?
A Case Study: Fishers Fire Department
Public Safety Organization:
Fishers Fire Department
City of Fishers, Indiana
Community Partner:
Indy Ignite Volleyball
Major League Team in Fishers, Indiana
Fishers Fire Department found a new way to connect with households in the community.
The Mally & Mo team launched our pilot episode, “How To Call 911 On A Smartphone,” in a collaboration with the Fishers Fire Department in Spring 2026 with an assist from Pepper, mascot of professional volleyball team Indy Ignite, who lent her talents to help spread the safety message. The results far outpaced our expectations (QR codes on printed marketing materials typically see scan rates in the low single digits). Over the life of our initial deployment, more than 60% of recipients scanned to watch the video, and 7% of viewers clicked through to the Fishers Fire Department’s website after viewing the video. As we head into the 2026-2027 school year, Fishers Fire Department plans to distribute this episode into classrooms across Fishers.
See how Fishers Fire Department set themselves up for a win.
- This low-lift video that was filmed in less than 90 minutes. FFD kept it genuine, easy and fun.
- FFD made sure their Community Risk Reduction Specialist, Claire Davis, championed the voice of the video. Claire is adored in classrooms across Fishers, which meant comic recipients were excited to hear her message.
- The inclusion of a beloved (and very sassy) sports team mascot meant that Fishers-area sports fans were interested.
- FFD and Indy Ignite both shared spinoff content / deleted scenes on on their social media accounts, allowing them to amplify the reach of their safety message in the digital sphere.
What makes Mally & Mo™ impactful?
Impact For Kids
Created with insights from kid consultants.
We knew that if we wanted to spark a real and memorable connection with kids (and impact families across communities), we would need kid consultants. Our heroes were developed with the support of kid consultants, and every episode is vetted to make sure the language, lesson (and even the humor) isn’t lost on our kiddo audience.
- Kids already love comics. Research from the National Literacy Trust shows that about 40% of children ages 8–18 read comics or graphic novels at least once a month, making comics one of the most popular reading formats for young people.
- Kids are highly engaged with video. A large majority of children regularly watch online video: 81% of parents say their children age 11 or younger watch videos on YouTube, and many kids do so frequently.
- Educational research consistently shows that narrative learning improves engagement and comprehension in children because it mirrors how kids naturally process information through characters, conflict, and resolution
Impact For Public Safety Organizations
Designed to help public safety organizations talk to families. Directly.
Breaking through the noise of everyday life with important safety messages is more difficult than ever. Public safety organizations are already doing incredible work in safety education, partnering with schools and showing up at community events to reach families where they are. But connecting personally with every head of household in a community simply isn’t possible. What if those same outreach moments could extend the conversation beyond the event itself? What if our comics could allow public safety organizations to send video safety lessons right into every household in their community?
That’s what Mally & Mo™ is all about. Our comic is designed to spark kids’ interest, and the video code on each safety topic allows public safety organizations to attach their own unique safety message or lesson. When kids are genuinely interested in something, they can be amazing advocates and catalysts for change inside their own families.
- In fact, research shows nearly 9 in 10 parents say their children influence decisions in their household, proof that when kids care about something, families tend to listen.
- Studies of multimedia instruction have found that students recall significantly more information when lessons include video or animation combined with narration, compared with text-only instruction.
- Research on school-to-home communication shows that printed materials sent home through schools remain one of the most reliable ways to reach parents directly. At the same time, parents consistently report a preference for accessing information digitally. Together, this suggests that combining print with digital content can help organizations serve families more effectively.
Impact For Sponsors & Partners
Empower sponsors and community partners to amplify safety messages.
Mally & Mo™ creates opportunities for community sponsors and partners to help expand the reach of local safety education. We help coordinate these collaborations so public safety organizations can amplify their impact, reach more families, and help offset the costs of distribution and licensing. When a sponsor or community partner teams up with us to share safety messages with kids, they have the opportunity to support their community while building positive brand recognition.
- For sponsors: If a public safety organization approves sponsorship in association with their safety video message, sponsors can support an episode with logo placement on the comic and a logo and credit at the end of the safety video, giving their brand positive visibility while supporting an important community initiative.
- For community partners: Community partners can also participate directly in the videos themselves to elevate the message and broaden reach. Whether you are a local sports team mascot teaming up with firefighters to help deliver a memorable safety lesson, or local influencer who has ideas to take a video safety message to the next level, we’re excited to partner with you to make kids in the community safer than ever.
Meet Our Heroes
When your pet is a very clumsy dragon, your safety game has to be on point. Meet Mally, a clever, safety-savvy kid who knows that life with a dragon can get a little… unpredictable. Whether she’s teaching Mo how to call 911 on a smartphone or dealing with the occasional highly flammable dragon burp, Mally is always thinking ahead. With quick thinking, lots of practice, and a heavy dose of patience for her lovable (but accident-prone) dragon, she helps Mo and her family learn how to stay calm, stay smart, and stay safe, no matter what surprises pop up next.
Mally & Mo’s adventures blend modern safety know-how with just enough humor where appropriate to keep kids engaged. Each short story sparks curiosity, introduces real-world safety skills, and sets the stage for a video lesson delivered by your local public safety heroes.
Frequently Asked Questions
What's Mally & Mo™ like?
Mally & Mo™ is a black-and-white, kid-friendly comic coloring sheet that introduces one safety topic per episode. It’s designed to grab kids’ attention, spark conversations at home, and fuel a direct connection between public safety organizations and the families in their community. Each episode includes a scannable code where local public safety organizations can upload a personalized safety video for Mally & Mo™ readers and their families.
How are the comics packaged?
Episodes are sold as single-sheet 8.5 × 11 black-and-white pages, and they will be distributed by topic. Bundled packs and booklets may be offered in the future. Mally & Mo is designed to be completely turnkey, and we offer easy ordering and delivery with white-glove support along the way.
How can I order Mally & Mo™ comics?
We’ve launched our pilot episode, “How To Call 911 On A Smartphone,” and our newly published comic library will be coming to our license shop soon!
Want to support the making of Mally & Mo directly? Become a patron to help fund new episodes and the ongoing work of getting safety content to families.
How do the videos work? Who makes them?
We recommend recording genuine, Facetime-style videos that contain the message you’ve always wanted to share with households in your communities. Public safety organizations can record the video themselves, using a phone or basic camera, and then upload it by scanning their Spokenote code and attaching their video in one click.
Each episode of Mally & Mo™ comes with helpful tips on how to record your video, and what you might consider including, based on our research to date.
Do we need to hire professional video partners?
No! What makes Mally & Mo™ so powerful is our partnership with Spokenote, which allows organizations to easily upload their own content. In fact, 63% of consumers say they prefer authentic videos to polished productions, and video messages are remembered far more effectively because they combine visuals, voice, and emotion. For best results, organizations actually do not need a high level of polish. Record it on a phone in the vertical format (94% of smartphone users hold their phones vertically when watching content) and think of it as a video message voicemail, right from you to the families in your community, treating it like a one-to-one genuine, personal communication. Still need help? Reach out through our contact form, and we can help you sort out any technical questions.
Can I add my organization’s logo and information?
Yes. Custom branding is included for public safety organizations. Your logo and website will be applied under the title of the comic and on the header of your video page.
For sponsors and community partners who want to help broaden the reach of local public safety organizations, we follow clear guidelines to ensure the comic remains appropriate for kids and that safety messages from public agencies are never diluted by advertising. Sponsors and partners receive recognition through logo placement beneath the comic title and their logo inline above the the safety video on the Spokenote page (with approval from the participating public safety organization).
Do you distribute comics directly to parents and families?
At this time, Mally & Mo™ is designed to be distributed in collaboration with public safety organizations. However, we are exploring opportunities to help parents teach their kiddos important safety messages.
Bring Mally & Mo™ to your community.
Ready to inspire kids, engage families, and improve community safety?
Bring Mally & Mo™ to your community.
Ready to inspire kids, engage families, and improve community safety?